Ora Furniture & Mattress
Ora Furniture & Mattress is a family furniture and mattress showroom in Cornwall, Ontario. We put their whole floor online — a catalogue of more than 300 products that customers can browse at home, then order over WhatsApp or walk in to see.
The Challenge
A showroom with hundreds of pieces on the floor needed a place customers could browse from home — without taking on an e-commerce platform, a database to maintain, or public pricing before the store wants it. Furniture is still bought in person: people want to sit on the sofa and see the finish. The website's job is to get them to the right piece, then into the showroom or a chat.
We built a fast Astro catalogue — more than 300 products, 7 categories, and 20+ subcategories — where every product has an “Order on WhatsApp” button that opens a chat with the item pre-filled. Pricing shows “available in-store and by phone” by design, and a single JSON flag flips the whole site to public prices whenever the store wants. The catalogue lives in simple product files the store can update, with automatic rebuilds keeping every page current.
Key Features
- 300+ product catalogue across 7 categories and 20+ subcategories
- “Order on WhatsApp” on every product with the item pre-filled
- Site-wide search with category scoping, filters with per-type counts & colour search
- Product galleries, NEW badges and dimension spec tables per piece
- One JSON flag flips the whole site to public pricing when the store wants
- Product schema, clean /shop/ & /product/ URLs, and fast static pages
Site Overview
Storefront
- Dark cinematic hero in serif display type — “Crafted for comfort, designed for life”
- Site-wide search with category scoping
- Warm editorial look with cream product grids & NEW badges
- Wishlist and cart built in
Catalogue
- 300+ products across 7 categories & 20+ subcategories
- Filter sidebar with per-type counts and colour search
- Product galleries with a dimension spec table per piece
- Temples collection — home mandirs alongside mainstream furniture
Showroom-First Ordering
- “Order on WhatsApp” on every product — chat opens with the item pre-filled
- Pricing shows “available in-store and by phone” by design
- A single JSON flag flips the whole site to public prices
- Cards, product pages, sale strikethroughs & structured data all follow the switch
Built to Last
- Fast static Astro build with lightweight pages
- The entire catalogue lives in simple JSON files the store can edit
- Automatic rebuild & deploy on every change
- Product schema, clean URLs, and search-friendly metadata
Browse at Home, Buy in the Showroom
Category Pages with Filters & Colour Search
Product Pages with WhatsApp Ordering
Temples — a Category Most Furniture Stores Ignore
Mobile-First
The Temples category serves Cornwall's South Asian community — home mandirs sit alongside mainstream furniture in the same catalogue, with the same filters, galleries and WhatsApp ordering as every other piece.
Showroom-First by Design
Every product has an “Order on WhatsApp” button that opens a chat with the item pre-filled, and pricing reads “available in-store and by phone” — deliberately, so conversations happen where furniture actually sells. When the store is ready for public prices, a single JSON flag flips the entire site: cards, product pages, sale strikethroughs and structured data, all at once.
The Whole Showroom, Online
A fast, mobile-friendly catalogue with clear categories, focused subcategories, product search, and direct WhatsApp ordering on every piece.
Want an Online Store You Actually Own?
We build custom e-commerce storefronts from scratch — your brand, your checkout, no monthly platform fees or transaction cuts. Catalog, cart, Stripe payments and a built-in conversion engine that turns browsers into buyers.